Popeye Continues 95th Anniversary with New Products

As Popeye’s 95th anniversary celebration continues, King Features Syndicate, a unit of Hearst, has launched a variety of partnerships and collaborations that embody the timeless spirit of the iconic sailor man.  

New and upcoming collaborations celebrate Popeye's enduring legacy:  

Fashion and Ready-To-Wear  

• BEASTER x POPEYE (China): Second drop in the streetwear collaboration that blends street style and nautical designs with nostalgic elements from Popeye and Olive Oyl. Available in stores and online 

• Smiffy’s Costumes (U.K.): Range of Popeye and Olive Oyl costumes designed for adults and children, set to debut in early 2025 in Smiffy’s stores and online 

• • iLTHY (U.S.): The Cleveland, Ohio-based streetwear brand recognized for its unique blend of art, culture and community-driven collaborations is partnering with Popeye in 2025 

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