Bridgerton S4 Announces Fan Celebrations, New Collaborations & More with New Season of Love Campaign

Season 4 of this captivating series will premiere in two batches on January 29 and on February 26, 2026, but fans will be able to immerse themselves in the rich regency world of the ton through various touchpoints starting today.

 

 

Marian Lee, Chief Marketing Officer, Netflix, said:

“Bridgerton continues to ignite a passionate global fandom, uniting audiences around a once-underserved genre and proving that romantic stories are truly universal. The excitement for Season 4 is at an all time high and we have many plans to delight and continue deepening our engagement with fans. From unique collaborations with beloved brands to bringing our world premiere to Paris for the first time—the City of Love and where Luke Thompson grew up—to cast appearances and fan events around the world, from Brazil to South Africa.”

 

“With the launch of this year’s Season of Love campaign, we are expanding all of the ways that fans are able to engage with the Bridgerton brand,” said Chris DiIorio, Co-President and Chief Marketing Officer of Shondaland. “From virtual experiences at the premiere, new partners such as Dove and Pandora, and continuing our relationship with brands such as Liberty of London, Walmart, and NYX Professional Makeup we have created more opportunities than ever for our fans to bring the Bridgerton universe into their everyday lives.”

 

FAN ACTIVATIONS

Bridgerton is coming to the fans and bringing the magic of the series in over 20 countries with bespoke activations. Fans will feel the love in Australia, Brazil, Italy, Mexico, The Netherlands, Poland, Romania, Spain, South Africa, The U.K. and more will have the chance to frolic at masquerade balls, hear original Bridgerton-inspired songs, custom pop-ups, carnivals and one-of-a-kind experiences in their regions.

 

• The fan-favorite Bridgerton, A Candlelight Experience showcases the best songs from the acclaimed series amidst the glow of thousands of candles. The concert series is currently touring all over the world with new dates being added regularly.

 

 

• Now open in Philadelphia and Dallas, Netflix House is free to enter and explore with a mix of complimentary and paid offerings, including Bridgerton-themed photo opportunities, games, menu items and exclusive merchandise.

 

 

• Additionally at Netflix House Philadelphia in the month of February, fans can delight in high tea service, exclusive Bridgerton viewing experiences in the TUDUM theater as well as new merchandise available for purchase.

 

COLLABORATIONS

 

Fans can continue to embrace the world of Bridgerton and aspire to live like one with a wealth of new products and collaborations, including for the first time ever: a personal care collection from Dove, a new jewelry line from Pandora, and a new official Bridgerton fragrance collection created by COTY. A selection of recently launched partnerships and product collections is highlighted below, with many more to be announced and released later in January and February to coincide with Season 4.

 

• Dove: A first-time partner for the series, the Dove x Bridgerton Limited-Edition Collection transforms everyday rituals into royal indulgence with four enchanting scents, nourishing formulas and bespoke packaging inspired by the romance, mystery and opulence of the ton. Available now globally, and only at Target in the U.S.

 

 

• Pandora: A new “Rules to Love By” jewelry collection invites Bridgerton fans to celebrate love and friendship on their own terms, with a campaign starring Bridgerton leads Hannah Dodd, who plays Francesca Stirling, and Claudia Jessie playing Eloise Bridgerton. The globally-available, 14-piece collection launches January 15th in Pandora stores and online. Pandora jewelry will appear in the second batch of Season 4.  for more details.

 

 

• Bridgerton Fragrances by COTY: The first official Bridgerton Eau de Parfum collection is launching with: Dearest Tempting Peach, Dearest Rebel Vanilla, Dearest Graceful Hydrangea scents. With each Eau de Parfum, a new tale of olfactive drama unfolds: who will be the fragrance diamond of the season? The collection launches later this month at mass and specialty beauty retailers globally.

 

 

• NYX Professional Makeup: This past Halloween season, NYX launched their first limited-edition collection inspired by the enchanting world of Bridgerton. The collection of palettes, highlighters, eye liners and lip gloss offered a fresh take on Halloween makeup trends by partnering with globally renowned SFX makeup artist, Mimi Choi, to co-create four illusion “Mask On” makeup looks celebrating masquerade-inspired artistry alongside beloved characters and themes from the series. Stay tuned for another exciting unveiling coming your way soon!

 

 

• Walmart: From tea time essentials to beauty finds, the Season of Love hosting, gifting, and self-care collection will elevate any occasion at affordable prices. Each piece is designed to help you romanticize everyday moments, transforming routines into your own personal fairytale. As the Season of Love unfolds, discover even more with romantic styles, journals, and gifts for the gentle reader. Available for a limited time beginning this month, only at Walmart.

 

 

• Liberty Fabrics: A match made in high society – Liberty Fabrics and Bridgerton introduce a new collection adorned with signature botanical designs. From fashion to home and confectionery, delight in a world where Regency elegance and Liberty craftsmanship meet, bringing luxury to the everyday. Discover a visionary, contemporary take on London’s 19th century high society as you are transported into Bridgerton and Liberty Fabrics’ captivating world. The collection launches later this month.