Netflix Selects Merchantwise Group for International Licensing

Netflix is partnering with Merchantwise Group to expand its presence in Australia and New Zealand. The leading agency will manage licensing development and the execution of consumer products for the region. 

Merchantwise Group is a full-service agency specializing in brand management, marketing, and media. The organization’s headquarters are in Melbourne, with offices across Australia, Europe, and China. Merchantwise Group elevates its partners through brand licensing, creative, social, digital, and performance media capabilities. 

The agency will work closely with Netflix’s local and global teams to develop new licensing programs. The partnership also plans to execute additional retail and brand partnership opportunities across key titles and franchises.

“Netflix is the most dynamic and influential force in entertainment today, with an unrivalled ability to create cultural moments that translate into powerhouse consumer brands. We are excited and genuinely honoured to be entrusted with this responsibility and are committing senior focus and our full suite of capabilities to ensure Netflix’s consumer products ambitions are realised at scale across Australia and New Zealand,” says Alan Schauder, Group CEO of Merchantwise Group.