‘Miraculous’ Lands in Paris for Immersive Experience

Immersive event company, MOIR, and Miraculous Corp (the joint venture between Mediawan and ZAG) will introduce “Miraculous Experience: Superhero Training” on April 3 in Paris, the home of superheroes Ladybug and Cat Noir. This interactive adventure invites kids, fans and families to step into the “Miraculous” universe and train to become Paris’ next superheroes. 

“Miraculous Experience: Superhero Training” is a five-level interactive journey that transports guests into the world of Ladybug and Cat Noir. Set within a 1,400-square meter space at the Paris Marriott Rive Gauche Hotel & Conference Center, the experience welcomes kids ages 5 and up, fans and families to engage with the hit TV series like never before – training together, forming teams and helping to protect Paris alongside the heroes they love. 

Across seven ultra-immersive, high-tech rooms, guests become active members of Ladybug and Cat Noir’s team. Participants make decisions and play collaboratively as dynamic environments respond in real time. Along the way, recruits unlock exclusive story content created for specifically for the experience. 

When the mysterious villain Monochroma begins draining Paris of light, color and energy, only a fully trained team can stop her. Trainees will join Ladybug and Cat Noir in an epic rooftop showdown, using quick thinking, kindness, courage, creativity and emotional balance to restore the city and defeat Monochroma once and for all. Every participant graduates as an official “Miraculous” superhero. 

“Following the success of TOI, we are thrilled to expand the ‘Miraculous’ universe with a groundbreaking immersive format, offering audiences a new way to engage with the brand.” says Kristian Gilroy, chief executive officer, MOIR. “‘Miraculous’ has inspired millions around the world. This immersive experience transforms that inspiration into a fully interactive adventure. Be ready to see quick thinking, courage, friendship, and creativity come alive .

“At Miraculous Corp, our mission has always been to inspire audiences to see the hero within themselves,” says Andy Yeatman, chief executive officer, global operations, Miraculous Corp USA. “‘Miraculous Experience: Superhero Training’ takes that idea beyond the screen and turns it into a living, shared adventure where fans don’t just watch the story – they become part of it. By combining immersive technology, meaningful gameplay, and the heart of the ‘Miraculous’ universe, we are creating an experience that celebrates courage, connection, and the power of teamwork on an entirely new scale.”