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After 15 years, How to Train Your Dragon continues to be on fire when it comes to new toys.
Spin Master and Universal Products & Experiences have renewed and expanded their licensing agreement for the How to Train Your Dragon franchise.
The companies initially partnered for products before the 2010 release of DreamWorks Animation’s original film. The renewal comes ahead of the franchise’s latest release, a live-action version of the children’s film, which will be released in June 2025.
“With the anticipation building for this groundbreaking new chapter in the How to Train Your Dragon saga, we’ve developed a dynamic lineup of breakthrough play experiences that will inspire and delight with elements of flight, interactivity, and theatrical realism,” says Doug Wadleigh, Spin Master’s President of Toys.
Spin Master will reveal its How to Train Your Dragon toy line in February 2025, ahead of Toy Fair New York.
“Together, we’ve brought the Dragons stories to millions of children and adults alike, creating a toyetic brand that has withstood the test of time and sparking multigenerational appeal. In 2025, we expect to reach even greater heights with our renewed agreement,” says Rafael Macias, Executive Vice President and Global Commercial Officer of Universal Products & Experiences.
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