Home /
Miniso opened the doors to its new Thailand flagship in Bangkok Jan. 11.
The flagship store features more than 20 IP collections to shop, including Harry Potter, Disney, and more. The location also features immersive IP-themed zones, including a Harry Potter-themed fireplace, a super-sized Lotso Bear area, and large Stitch and Winnie the Pooh displays.
“This Thai flagship store represents a key milestone in our development within the Thai market and a critical step in our global brand upgrade strategy,” says Jun Wang, Miniso Thailand CEO. “Through this store, we aim to provide Thai consumers with superior and diverse shopping options. At the same time, we aspire to lead the market with innovative IP collaborations and experiential designs, propelling the brand toward greater global achievements.”
This opening continues Miniso’s Southeast Asia strategy. Miniso opened its largest global store at Central Park Mall in Jakarta, Indonesia in August and opened its largest Singapore store at PLQ Mall in December.
Recommendation
LPP’S SINSAY LAUNCHES NEW KIDS’ FASHION COLLECTION INSPIRED BY MIRACULOUS – TALES OF LADYBUG AND CAT NOIR
Miraculous Corp—the joint venture between Mediawan and ZAG—has partnered with Polish fashion leader LPP to debut a vibrant new kids’ collection under its fast-growing trend forward Sinsay brand. Inspired by the globally celebrated animated series Miraculous® – Tales of Ladybug and Cat Noir, the line is now available both online and at over 1700 stores across 19 countries in Europe and the Middle East.
Harry Potter’s Birthday Celebrated in Style
Fans, celebrities and influencers gathered at pop-up for Harry Potter’s birthday in London.
Mad Beauty Releases Extended Harry Potter Collection
Latest 19-piece collection will be available this fall.
WONDR, Mattel Announce Barbie: The Dream Experience opening in Amsterdam
The 2,000-square-meter experience will take visitors on a nostalgic journey through six decades of Barbie history, featuring life-size playsets from the brand, exclusive merchandise and a themed café.