MINISO is expanding its partnership with the anime franchise, “One Piece,” launching a new merchandise collection this June following their successful first collaboration earlier in 2024. The "Sail into a Sea of Joy" themed product lineup will be available in over 70 countries and regions, starting in Hong Kong and Southeast Asia before expanding to North America and Australia this summer. 

The collection includes more than 300 officially licensed products inspired by “One Piece's” latest Egghead Arc, featuring updated designs for all 10 members of the Straw Hat Crew. Fans can purchase collectibles, such as stylized figurines, acrylic stands, badges and holographic cards, alongside everyday items like water bottles, blankets, plush keychains, blind boxes, slippers, tote bags, phone cases and umbrellas. 

As part of the “One Piece” x MINISO Global Tour, the company is creating immersive retail experiences worldwide with pop-up stores in Hong Kong, Singapore, Thailand, Canada and the U.S., as well as themed zones in Indonesia, Malaysia and Australia featuring giant character displays, interactive photo zones and exclusive product debuts.  

The North American debut is scheduled for July 26 at Tangram in Flushing, NY– marking the first “One Piece” pop-up in the U.S. The location will feature a 20-foot-tall sail installation, life-sized standees of all Straw Hat Crew members and over 150 exclusive products inspired by the Egghead arc. 

MINISO plans to continue the collaboration with new product releases throughout 2025