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British gifting brand, Mad Beauty, announced the official launch of its latest collaboration, a new Harry Potter-inspired beauty collection. The 19-piece collection was developed in partnership with Warner Bros. Discovery Global Consumer Products (WBDGCP) and will arrive at retail in the fall.
“Already proud recipients of awards as a WBDGCP licensee, we’ve earned a reputation for our innovative products,” says Julia Cash, creative director, Mad Beauty. “The opportunity to tell stories through products is what drives us, so this collaboration felt like it was made for us. From intricately crafted 3D tooling to inventive, collectible packaging, every detail is thoughtfully designed with added-value touches that surprise and delight our customers. We hope that this new collection will resonate with all fans – rekindling cherished childhood memories while building excitement for the magical adventures yet to come.”
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