Industry News
Hasbro Hosts ‘Transformers’ Film Anniversary Concert at SDCC
Hasbro, in collaboration with Reigning Phoenix Music, has announced "The Transformers: The Movie" 40th Anniversary Celebration of Life Concert, a special live event on July 23, at House of Blues San Diego during this year's Comic-Con. The concert is part of Hasbro's "Apology Tour," a playful, year-long campaign celebrating the 40th anniversary of "The Transformers: The Movie" and acknowledging the moment fans still haven't quite recovered from.
Disney Bets Big on 'Spider-Man: Brand New Day' with Expanded Licensing Push
This rollout keeps audiences engaged while giving retail partners multiple opportunities to drive traffic and sales through product reveals, video content and influencer collaborations.
Dr. Squatch Releases FIFA World Cup Soap
Dr. Squatch, a natural men's personal care brand in the U.S., is an official sponsor of the FIFA World Cup 2026, marking the brand's first major global sports sponsorship.
Hasbro Announces New 'Star Wars' and Marvel Figures
Hasbro has teamed up with Disney’s Marvel and "Star Wars" properties for two new launches.
Duolingo, MINISO Launch 70-Product Collection in China
Duolingo and MINISO recently announced their first collaboration in China, launching a lifestyle collection of more than 70 products and two limited-time pop-up experiences.
ELEGOO and emoji Team Up for Co-Branded 3D Printer
ELEGOO, a developing brand in global smart manufacturing, has announced a partnership with the emoji brand to produce the world's first co-branded 3D printer.
Panini America and Chaotic Entertainment: Capturing the Attention of a New Generation
Chaotic Entertainment is working with Panini America for the relaunch of the Chaotic trading card game (TCG) franchise, marking one of the most anticipated returns in TCG history.
DeAPlaneta Entertainment Appoints Kimbe as New Licensing Partner
Kimbe, a company that specializes in live character events, is the new licensing partner for DeAPlaneta Entertainment's "MILO" and "Maya the Bee" properties for activations in Italy.
The Oodie Launches Official the Wiggles Collection
Two major Australian brands have come together.
Fandom is Universal
“Wicked: For Good,” the second installment in the two-part “Wicked” cinematic event, achieved a massive global opening of $223 million.
Disney Consumer Products Reveals ‘The Mandalorian and Grogu’ Licensing Program
“The Mandalorian and Grogu,” a film based on the hit series “The Mandalorian,” is set to hit theaters on May 22. To celebrate the film’s launch, License Global got a sneak peek at the product program.
Pudgy Penguins, IT’SUGAR Launch Exclusive DTR Licensing Partnership
The collaboration will launch across 105 IT’S SUGAR stores in early Q3 2026, with expanded retail activations to follow.
Care Bears Announces New Licensing Partnerships Ahead of 45th Anniversary
Strategic collaborations and retail expansions fuel brand momentum as awareness surges among parents and children globally.
MINISO Launches 'Star Wars' Collection with North American Pop-Up Tour
Retailer debuts themed pop-up stores across the U.S. and Canada featuring more than 120 products timed with new film release.
'BeddyByes' Secures First Two U.K. Apparel Licensing Deals
Aykroyds & TDP Licensing and Blues Group Limited will both supply apparel collections, including daywear, underwear and nightwear, for young fans of the show. The ranges will arrive in spring/summer 2027 at supermarkets and major stores in the U.K., as well as online. The apparel launch will follow plush toys from master toy licensee Moose Toys.
‘Totally Spies!’ Announces Fashion, Jewelry and Nail Art Collabs
Banijay Kids & Family ignites new partnerships with BonBonWhims, Deco Beauty and Tyler McGillivary.
Upper Deck Launches Final DC x NHL Crossover Trading Card Set
Upper Deck is releasing the fourth and final DC x National Hockey League (NHL) set featuring the two brands in a unique and innovative collaboration.
SEGA Expands Angry Birds Licensing with WildBrain CPLG Across International Markets
SEGA Corporation and Rovio Entertainment are expanding their partnership with WildBrain CPLG, appointing the agency as the licensing representative for the Angry Birds brand across Europe (excluding the U.K.), the Middle East, and South Korea.
Warner Bros. Discovery Celebrates Superman Day 2026
The extended global tribute to Superman, Supergirl and Krypto launches on April 18, with fan events in Los Angeles, Milan and Fuzhou featuring Daily Planet newsstands and activities.
Mattel Partners with FIFA World Cup for a New Collection
The World Cup-inspired collection features new toys and a special UNO deck.