POCO FAMILY

The healing-themed IP "POCO FAMILY" adheres to its core philosophy of "warmth, companionship, and healing" while targeting the global market. It consistently delivers meticulously crafted content including creative stickers, comics, animations, and avatars, achieving over 200 million downloads and 12 billion content shares to date. The franchise's central characters include Poco Piggy, Poco Duck, Poco Lamb, Poco Seal, Poco Penguin, Poco Bear,  Poco Flower. These charming and dynamic characters have garnered particular popularity among female audiences in Tier 1 and Tier 2 cities. Since commencing commercial operations in 2024, the IP has established partnerships with dozens of industry-leading brands. In summer 2025, it will launch its first internationally-produced 3D animated feature with global distribution, enhancing the IP's universe and vitality while conveying its signature "Making Life More Bouncy" ethos through premium visual effects and storytelling.