Chebi

Chebi is an iconic character beloved by generations across Russia and the CIS. First introduced in 1969, he captured hearts with his big ears, kind eyes, and quiet charm. Created by author Eduard Uspensky and brought to life in animation by director Roman Kachanov, Chebi quickly became a cultural symbol — and a favorite of both children and adults. Today, Chebi is making a comeback for a new generation. In a recent live-action adaptation by Yellow, Black and White studio, the character was reimagined with a fresh, modern twist — while staying true to his heartwarming roots. The film became a national phenomenon, breaking records as the highest-grossing movie in Russian cinema history, earning over 6.8 billion rubles and attracting more than 23 million viewers. A second film, set for release on January 1, 2026, is expected to spark even more excitement and grow his fanbase worldwide. Chebi is no longer just a nostalgic character — he’s one of the most successful licensed brands in Russia, Japan, and the CIS. His image now extends far beyond the screen, appearing in toys, apparel, collectibles, animated series, stage productions, and more. With strong emotional recognition, cross-generational appeal, and a flexible visual identity, Chebi is an ideal partner for international collaborations across entertainment, fashion, retail, education, and digital media.